A great way to keep in contact with your customers, encourage return visits to your website and increase sales is with a newsletter. The newsletter system I recommend is phplist. In fact it’s the one that I use for my three newsletters. (Yep, I have three newsletters.) Here’s an example:
Once the software is installed visitors to your site will be able to sign themselves up for your newsletter. The system is totally automatic. You can even import your existing mailing list into the phplist system. You can either sent out HTML or text newsletters. (HTML newsletters look more like a web page and text newsletters look more like a regular email.)
I like phplist because it’s a well-supported system that works like a dream. The fact that the software is free is icing on the cake!