On a recent episode of NBC’s The Office the folks at Dunder Mifflin got a new website. It was a controversial move as some of the staff felt that there was no way a website could express friendliness or warmth.
What would I have advised Dunder Mifflin? I would have told them to keep in mind The Four Cs.
The Four Cs
Custom Design – Your website should be a unique reflection of you and your company. Spend the time and money getting a custom design. It’s an investment in yourself and your business that you’ll never regret.
Current Content – Update your website at least several times a year. Have you won any awards? Are you having a sale? Is your business offering new products? Have you learned anything that you could turn into a case study? You’re constantly growing and changing. Your website should be growing and changing too!
Communicate Your Passion – All the truly successful people I’ve met have one thing in common. They all have passion. They’re passionate about their life, their work and their business. Passion is contagious. Sharing your passion will draw new customers and new business.
Contact Information – A website is a communication tool. Make sure your clients and potential clients have a way to easily contact you. Remember that a website isn’t a substitute for you. It’s another way for you to reach out. Make sure that people can easily reciprocate.