Text is a Good Thing

A company recently came to me for search engine optimization advice. I took a look at the site and knew they had a serious problem. The site looked great. It was professional. It was beautiful. It had a nice layout. It had no text at all.

Search engines look at a lot of things when compiling results. One of the biggest factors is how much correlation there is between the words someone types into a search engine and the text on a web page. If a web page doesn’t have text it’s not going to do well in search engines.

Additionally, I couldn’t quite tell what this company did. They had beautiful photos of clothing, jewelry and furniture. Maybe they sold antiques? Maybe they did interior design? I wasn’t quite sure.

Remember that text is a website owner’s friend. Photos are nice but text is what people and search engines read.

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