I’ve been using the WP Mobile Detector plugin on WordPress sites for some time now. It’s a nifty plugin that makes WordPress sites mobile friendly. However their latest version has something they call “Mobile Ad Support.” What they mean is that if you use the free version of their plugin, your site will show mobile ads on behalf of the plugin developers!
If you go to their website and really hunt for it you’ll find this statement, “It takes a lot of time and effort to develop and maintain this open source project. To sustain the project, the free version shows mobile ads on the mobile website.”
Here’s the thing, there’s nothing wrong with the plugin developers wanting to get something back for all their hard work as long as they’re up front about it. Sadly, that’s not how this issue was handled. The plugin should state plainly that the free version contains ads. State it on the FAQ and include it in the product description. Anything else appears dishonest and sneaky.
I looked at the professional version of the plugin. While I’m sure it works great, there are two problems. It’s a spendy, little thing at $50 per domain. Secondly, there’s now a trust issue. Today there are ads included in the plugin with no notice or announcement. What are they going to do next? Nope. I’ll be looking for another plugin.