Google Search Console

Five Features of the Google Search Console

The Google Webmaster Tools page has been renamed the Google Search Console. No matter what you call it, this is a handy, free service that website owners can use to their advantage.

Ask The Website Developer – Does SEO Magic Exist?

I recently got an email from a customer. Let’s call her Customer A. She had been approached by someone who was going to get her tons and tons of business. We establish your online business presence by Listing and Validating your business listing on three of the largest and most popular online business listing services: Google+ […]

Three Reasons Why SEO Is Complicated and What To Do About It

“How do I make my website do well in the search engines?” Customers ask about search engine optimization, otherwise known as SEO, all the time.  Sadly, the answer is, “It’s complicated.” Problem #1 – Different Search Engines, Different Rules It’s important to show up on the first page of search engine results.  Why? People usually […]

What is a Robots.txt File

One of my customers was looking through her website statistics and she saw something called a robots.txt file.  “What the heck is it?” she asked. Robots.txt is a file that search engines use. It tells search engines to ignore the contents of certain file folders. For example, you may not want your images listed on […]

Where Did My Google PageRank Go?

I was doing some Search Engine Optimization (SEO) work for a client today when I noticed something alarming.  His Google PageRank had disappeared!  Yikes!  What in the world happened? It turns out that the folks at Google changed the location of some of the files that online tools use to figure out PageRank.  Whew!  We […]

WordPress – Updating Permalinks

WordPress gives you the ability to specify a specific URL structure for your blog via the Permalink Settings.  Using permalinks that include names is great for search engine optimization (SEO).  For instance my Bread Machine Diva site uses the “Month and name” structure.  Here’s what it looks like in the permalinks area of my blog […]

Just Say No to Hidden Text

Recently the small business of a friend was featured on a TV show.  I was so happy for him.  I sent him a congratulatory email.  Then I looked at his website.  Yikes!  He was doing the one thing guaranteed to get him kicked off of Google.  He was using hidden text to try and get […]

Google Caffeine

No, Google Caffeine isn’t the latest drink at Starbucks.  It’s the latest version of the Google search algorithm and it may affect your search engine standings. Google is always striving to bring people better search results.   So from time to time they change the way they calculate search results by changing their search algorithm.   It’s […]

Google Personalized Search

Recently a friend and I were talking about Google search results.  We queried Google for the same term and received different results.  Why?  I was logged into my Google account at the time.  I discovered that Google uses people’s web history to try and give them more relevant search results.  While that might be nice […]

Search Engine Optimization – What NOT to Do

Search Engine Optimization (SEO) is a tricky business.  There are loads of tips and tricks written about what to do to score highly in search engines.  It’s also important to take a look at what NOT to do. Google, the current top dog in search engines, advises: Do Not Use Hidden Text – Sometimes it’s […]