I posted the following information about search engines almost two years ago.  It’s still a good primer on how search engines work. Pay careful attention to the section on repeating your keyword phrase in the text.  The phrase should be in the page title, included in the text a bunchRead More →

This is the second part of a response to an article on the Wall Street Journal entitled How to Create a Successful Web Site For Nothing (or Almost Nothing). You can see part one of my response here. In part one I analyzed points one through three of the article.Read More →

A company recently came to me for search engine optimization advice. I took a look at the site and knew they had a serious problem. The site looked great. It was professional. It was beautiful. It had a nice layout. It had no text at all. Search engines look atRead More →

“Why do we care about Technorati?” This was a comment in regard to my recent post on Technorati features. While Technorati is interesting it might be more of a falling star than a force to be reckoned with. In 2006 Technorati won the SXSW awards for Best Technical Achievement andRead More →

Do you want to read a REAL horror story? Then check out this article from Forbes about Google Hell. A client of mine went through this recently. Everything was fine and then one day Google didn’t list their site. It wasn’t as though they dropped in the listings. Suddenly theyRead More →

Have you ever been to a website for the first time only to be greeted by an image, maybe a garden gate, and underneath the words “click here to enter my world”? This is what we call a splash page. It’s a page used to set the mood of aRead More →

Search engines are important to the success of your website. There’s no doubt about that. But how do search engines work? How do website owners get their sites to show up? Do website owners have to pay for listings? What a Search Engine Does Some of the most popular searchRead More →