Do Not Try This at Home – Part Two

This is the second part of a response to an article on the Wall Street Journal entitled How to Create a Successful Web Site For Nothing (or Almost Nothing). You can see part one of my response here. In part one I analyzed points one through three of the article. Today I’m going to take […]

A New Sort of Online Advertising

Are you looking for a new way to advertise your online product or service? How about trying is a website that helps advertisers find bloggers who will blog for money. How It Works Advertisers sign up at Then the advertiser creates an “Opp” that describes what they’d like promoted or reviewed. You […]

You’ve Got a Website, Now What?

You’ve got a website! Congratulations! It really is a great accomplishment. Don’t fall into the trap of thinking that your job is done. You’ve got to promote your website in order to help it promote you. Having a website and not promoting it is just like printing flyers and then leaving them sit on a […]

Text is a Good Thing

A company recently came to me for search engine optimization advice. I took a look at the site and knew they had a serious problem. The site looked great. It was professional. It was beautiful. It had a nice layout. It had no text at all. Search engines look at a lot of things when […]

What is Google PageRank?

Google PageRank (PR) is a way that Google devised to rank a website’s popularity. Google explains it this way: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B […]

Search Engines 101

Search engines are important to the success of your website. There’s no doubt about that. But how do search engines work? How do website owners get their sites to show up? Do website owners have to pay for listings? What a Search Engine Does Some of the most popular search engines are Google, Yahoo, AOL, […]