Spammers as Role Models?

Daniel Scocco at Copyblogger wrote an interesting article entitled 4 Things an Ethical Internet Marketer Can Learn from Spammers.  Just to be clear, this article does not endorse spam at all.   Instead Daniel ponders an interesting question.  If we all hate spam (and we do) and we’re all on the lookout for Internet scams (and […]

Ten Keys to Effective Website Copy

Writing good copy for your website can be tough.  What’s the best way to communicate just what makes your company stand out from the crowd? Here’s a list of ten key points by Alexandria Brown that will help you write effective website copy. Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & […]